About

ABOUT

Welcome to My Favourite Place On Earth

ABOUT PURE BOUTIQUE

I planted the seeds for what our shoppe is today back in 2012. We first opened our doors as a flower shop inspired by my love of picking wildflowers from my grandma’s garden as a little girl. But our humble store bloomed into so much more. To display our whimsical arrangements, I filled the store with antique furniture that I refinished myself, and soon enough, people started gravitating toward it. I trusted the journey and began selling the furniture pieces, offering the paint and tools I used to refinish them, and teaching people how to refresh their pieces of their own. As we grew, we eventually evolved to carry the home décor, fashion, accessories, baby items and more that we do today. As we followed our path and connected with amazing people along the way, we expanded our shop and opened a second location to share more of what we love with you!

LORI'S STORY

Ever since I was a little girl, I have always been creative. When I was about eight years old, I found a second-hand Barbie camper at a garage sale. It was practically falling apart, but I made it my summer project to refinish it. I went to the store and bought discounted, end-of-the-roll wallpaper, fabric scraps, and cardboard to restore the camper, and before you knew it, it had its own couches, umbrellas, and curtains!

As I grew up, I kept my creative spirit, raising my three kids in a home where there was always a new project going on, from corporate gift baskets to home staging and just about everything in between. I always dreamed of having my own retail space to have a home for all my wild ideas, so I am grateful every day to be able to do what I love and share it with you.

We’re a Haven First and a Shop Second

We take the time to truly connect with everyone who walks through our doors and create an atmosphere that inspires everyone to follow their own creative path. Our shoppe is a sanctuary for us and we’re grateful that it is for many of our customers too. We have always said the shoppe is filled with a little bit of everything we love. . With community at our core, we’re all about fostering connections through laughter, creativity, and fun — and we want every item you find to help you remember how we made you feel.

the heart of what we do

OUR MISSION & VALUES

intention and quality

We are intentional about sourcing products that are high-quality and original. From kitchen goods to closet staples, every item in our shoppe is something we are proud to carry. You’ll hear how excited we are when a new shipment arrives!

embracing what makes you unique

We believe that every space — and every someone — is special and deserves to be surrounded by items that fill them with joy. We're here to help you find that perfect piece of clothing, accessory, or decor for your home that celebrates what makes you unique.

fun

We keep things light-hearted around here: we believe that life should be fun! You’ll often hear us sharing a laugh with one another and our customers, dancing to our favourite shoppe playlist, and playing around with new ideas and displays. It’s always a party at Pure!

if you buy something, it's a bonus

We are more than a boutique. We are an inviting place where you're free to be yourself. We genuinely love what we do and connecting with you, so we are always honest and never pressure a sale.

MEET THE TEAM

Our supportive teams cares about each other like family. Everyone who works at the shoppe is genuinely happy to share what we love and connect with amazing people. When you meet our team they will make your day just a little bit brighter.