WHERE WE STARTED
OUR ROOTS
I planted the seeds for what our shoppe is today back in 2012. We first opened our doors as a flower shop inspired by my love of picking wildflowers from my grandma’s garden as a little girl. But our humble store bloomed into so much more. To display our whimsical arrangements, I filled the store with antique furniture that I refinished myself, and soon enough, people started gravitating toward it. I trusted the journey and began selling the furniture pieces, offering the paint and tools I used to refinish them, and teaching people how to refresh their pieces of their own. As we grew, we eventually evolved to carry the home décor, fashion, accessories, baby items and more that we do today. As we followed our path and connected with amazing people along the way, we expanded our shop and opened a second location to share more of what we love with you!
the heart of what we do
OUR MISSION & VALUES
intention and quality
We are intentional about sourcing products that are high-quality and original. Every item in our shoppe is something we are proud to carry. You’ll hear how excited we are when a new shipment arrives!
connection
We take the time to truly connect with everyone who walks through our doors. Our shoppe is a sanctuary for us and we’re grateful that it is for many of our customers too. With community at our core, we’re all about fostering connections through laughter, creativity, and fun.
fun
We keep things light-hearted around here: we believe that life should be fun! You’ll often hear us sharing a laugh with one another and our customers, dancing to our favourite shoppe playlist, and playing around with new ideas and displays. It’s always a party at Pure!
if you buy something, it's a bonus
We are more than a boutique. We are an inviting place where you're free to be yourself. We genuinely love what we do and connecting with you, so we are always honest and never pressure a sale.
