Welcome To Your Happy Place!
There’s a little bit of everything inside our shoppe — clothes to fall in love with, charms to collect, scents to play with, and plenty of reasons to get a little creative.
Whether you’re here to find your next favourite outfit, create something meaningful, play around with fragrance, or simply see what catches your eye, there’s always something fun to discover. And if you happen to walk out with a new outfit, a charm bracelet, and a signature scent… well, it happens!
The Boutique
Our boutique is where you can try something new, fall in love with a colour you never thought you’d wear, or find the outfit you didn’t even know you were looking for. Our team loves helping you pull it all together — whether you need a second opinion, a little styling inspiration, or someone to help you find that piece that just works.
Come in with a plan or come in ready to browse. Either way, we’ll help you have some fun with it.
The Charm Bar
Create your own custom jewellery at our charm bar, choosing your chain and adding the charms that make you smile. Make a bracelet, create a necklace, or build a piece around the little things that mean something to you. Maybe it’s a charm that reminds you of someone you love, a place you’ve been, or simply one you couldn’t resist. Put them all together and you’ve got a little piece of you to take with you.
The Purefumerie
Step into Purefumerie and create a fragrance that’s completely your own. Explore beautiful fragrance notes, discover what you love, and experiment with different combinations until you find the one.
You’ll blend, bottle, and take home your very own signature scent — something that feels personal, special, and uniquely yours!
If you know Lori, you know that...
She's Already Onto The Next Idea
You know Lori. While we’re busy bringing one idea to life, she’s probably already ten ideas ahead, dreaming up what could be next. Her mind is always moving — imagining, creating, noticing the little things, and somehow turning a passing thought into something you can actually see, touch, wear, or experience.
That imagination is such a big part of what makes the shoppe feel like her. She’s never been afraid to try something new, follow a spark, or take an idea and see where it goes. So much of what you find here started as something Lori dreamed up first — and getting to watch those ideas come to life, and then become part of someone else’s story, is pretty special.
There are plenty more ideas waiting in the wings. We can’t wait to see where her imagination takes the shoppe next!
The Ladies Behind the Magic
A part of Pure from the very beginning, Paula has been by Lori’s side through every idea, dream, and new adventure, helping bring it all to life along the way. She is truly part of the heart of Pure — a deeply valued member of the team whose dedication, loyalty, and years of being part of the journey have made her such a special part of our story.
Having been part of the team for many years, Catherine brings a calm, grounded presence and an incredible eye for organization. Her talent for creating thoughtful systems keeps the everyday running smoothly, bringing structure and consistency to everything behind the scenes. Her ability to keep things moving is such a valued part of the team.
With a genuine love for connecting with customers, Sharon brings a warm and welcoming presence to the shoppe and has a wonderful way of making everyone feel looked after. Her natural ability to connect with people is such a special part of what she brings to the Pure team.
As the youngest member of the Pure team, Morgan brings a fresh perspective, a natural talent for connecting with people, and an eagerness to keep learning and building her skills. Her uplifting energy is truly contagious — she is our ray of sunshine, bringing warmth, enthusiasm, and a little extra joy wherever she goes.
Lori’s go-to and the one who understands her vision almost instinctively, Sarah has a special ability to take what Lori imagines and make it real. Their synergy is something special — Lori brings the vision, and Sarah brings it to life, turning ideas into something you can see, feel, and experience. Sarah brings a steady warmth, groundedness, and intuition to everything she does.
Sydney brings a gentle kind of sunshine to the shoppe, brightening the room with her warmth and thoughtful nature. She is always ready to lend a hand, notice the little things, and make people feel welcome. Her kindness, cheerful spirit, and the little things she does each day make her such a cherished part of what makes the shoppe feel like Pure.
With an incredible eye for design and a natural creative talent, Emma brings imagination and fresh perspective to everything she works on. The synergy between Emma and Lori is electric — ideas spark, build, and evolve, creating an energy that inspires everyone around them to think bigger and dream more freely.
With an exceptional eye for detail and a strategic mind, Megan brings clarity and focus to even the biggest ideas. She sees the bigger picture without losing sight of the little things, and is the kind of person who is always there — showing up, supporting the team, and making things happen. Her contagious smile brings a little extra brightness to everything she does.
Valentina brings a gentle confidence and a warmth that makes everyone feel instantly cared for. She truly loves helping customers, taking the time to understand what they’re looking for and making sure they leave feeling looked after. Her thoughtful nature and calm confidence make her such a lovely part of the Pure team.
Lainy brings a thoughtful, grounded presence to the shoppe, with a genuine kindness that shines through in the way she interacts with those around her. She is attentive, dependable, and always willing to lend a hand, bringing a calm and caring presence to the Pure team.
