TAKE A LOOK!
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New Arrivals Every Week
Follow us on Instagram @pure.boutique
New Arrivals Every Week
Follow us on Instagram @pure.boutique
New Arrivals Every Week
Follow us on Instagram @pure.boutique
New Arrivals Every Week
Follow us on Instagram @pure.boutique

A Little Something for Everyone

Shop the latest styles, create your own charm bracelet, personalize your favourites at the badge bar, or blend a signature scent — we have a little bit of everything!

The Badge Bar

At our badge bar, a little creativity meets a whole lot of personality! Choose from our collection of hats, mocknecks, totes, and pouches, explore a curated selection of badges, and mix, match, and arrange your favourites until you've created something that's so you.

Once you've found your perfect look, we'll bring your vision to life with our heat press! You'll leave with a one-of-a-kind piece that's full of personality, made to be worn, loved, and shown off!

Let's Get Patching!

The Purefumerie

Step into Purefumerie and create a fragrance that’s completely your own. Explore beautiful fragrance notes, discover what you love, and experiment with different combinations until you find the one.

You’ll blend, bottle, and take home your very own signature scent — something that feels personal, special, and uniquely yours!

Create Your Signature Scent!

The Charm Bar

Create your own custom jewellery at our charm bar, choosing your chain and adding the charms that make you smile. Make a bracelet, create a necklace, or build a piece around the little things that mean something to you. Maybe it’s a charm that reminds you of someone you love, a place you’ve been, or simply one you couldn’t resist. Put them all together and you’ve got a little piece of you to take with you.

Come Get Charmed!

The Boutique

Our boutique is where you can try something new, fall in love with a colour you never thought you’d wear, or find the outfit you didn’t even know you were looking for. Our team loves helping you pull it all together — whether you need a second opinion, a little styling inspiration, or someone to help you find that piece that just works.

Come in with a plan or come in ready to browse. Either way, we’ll help you have some fun with it.

Let's Get Styled!

Meet Lori - The Owner & Creative Mind of Pure

Lori is the kind of person who can walk into a room and immediately start imagining what it could be. She loves beautiful things, but even more than that, she loves creating them.

She has an eye for styling, a serious appreciation for the little details, and a natural curiosity that keeps her trying new things. She’s also the person who will change her mind halfway through a project because she just had a better idea — and honestly, that’s part of the fun.

Her favourite part of owning the business isn’t just choosing what goes on the shelves. It’s the creative freedom, the people she’s met along the way, and getting to turn the ideas in her head into something people can deeply enjoy.

And yes, she probably already has an idea for what’s next.

OUR STORY

In 2012, Lori took a leap and opened the doors to a little shop filled with the things she loved most: home décor, beautiful floral arrangements, and painted furniture. It was a place to create, to dream, and to share her love of making things beautiful with others.

Over the years, that little dream grew and changed in ways she never could have imagined. Apparel became a new chapter, bringing fashion and personal style into the mix. More recently, the charm bar and perfume bar opened up an entirely new side of the business — giving people a chance to create something that is truly their own.

While the store may look very different from those early days, the heart behind it hasn’t changed. It’s still about creativity, making people feel good, and creating a place where there’s always something new to discover.

And after all these years, we’re incredibly grateful that Lori’s little dream has become something shared with so many people.

OUR VISION

You don’t have to fit into a box.

We believe style is one of the ways we get to express who we are — and there’s no right or wrong way to do it. Some days you want to dress up, some days you want to keep it simple, and sometimes you just want to try something completely different.

That same idea is at the heart of our charm bar and perfume bar. A bracelet can hold the charms that mean something to you. A fragrance can bring you back to a person, a place, or a moment you never want to forget.

Whether it’s something you wear, something you create, or a scent that becomes part of a memory, we want to make space for self-expression in all its forms.

Because there really is something for everyone — and it should feel like yours.

Lori's Picks

If Lori’s loving it, you know it’s worth a look. Discover the pieces she’s reaching for, styling, and loving right now.

Shop Lori's Picks

what you're saying

FROM OUR LOVELY CUSTOMERS:

This has to be one of the most nostalgic and peaceful shopping boutiques in Burlington that offers beautiful and well made clothing and quite a variety of other products.

Alicia D.

Love everything about this store!
The merchandise is of great quality, on trend and priced well. The store is beautiful and cozy and the ladies managing it are beyond lovely and fun.

Alexandra M.

The ladies at Pure Boutique are so helpful and encouraging. I am a rookie DIY person, and I went in looking for advice on re-finishing a table. The finished product looks like a professional did the job, and I couldn't be happier. Excellent service and products.

Catherine T.

I love this store, more than that I adore the owner Lori, she is an amazing human being, never forgets a customer. I honestly love the experience of shopping at Pure Boutique. If you haven’t been there yet, well, you don’t know what you are missing.

Wendy O.